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Tanishq is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Company Limited, a company promoted by the Tata Group, one of India’s largest conglomerates, in collaboration with theTamil Nadu Industrial Development Corporation (TIDCO).
They spread awareness to the public about alleged impurity in Gold Tanishq introduced innovations like Karatmeter, the only non-destructive means to check the purity of gold and machine made jewellery.
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